Hi, I’m Eva Liparova,
a digital product leader
for the cultural sector.

With over 15 years of experience, I help cultural organisations define, develop and deliver effective digital services.

From building complex digital destinations and technology solutions through to leading digital transformation projects, I enjoy creating longlasting products that meet user, business and technical needs.

I believe great digital services thrive when teams focus on their users – in product development and at the heart of their organisation.

My expertise spans product management, user research, service design, digital strategy and change management.

With a background in start-ups and theatre producing, I love solving big problems, leading cross-functional teams and helping the culture sector navigate change.

I’m based in Gothenburg and London and work freelance.

Develop

“How do we set the project up for success?”

• Audit workflows, team structure and internal processes to ensure new project thrives

• Define responsibilities and change management needed to meet project goals

• Lead procurement process to find a suitable technical partner (if relevant)

Drive value

“How do we continue improving the project?”

• Audit current digital services and how they are managed, and assess value it brings to users

• Translate insights into a future roadmap and define an actionable digital strategy

• Build a business case for proposed digital transformation to help secure funding

Clients

From museums, theatres and operas, through to agencies and large brands, I have worked with a range of complex organisations