Eva Liparova

Hi, I’m Eva Liparova,
a digital product leader
for the cultural sector.

With over 15 years of experience, I help cultural organisations define, develop and deliver strategic and easy-to-use digital services.

From websites and system integrations, online collections and video platforms, through to virtual reality projects, I enjoy building products and services that meet user, business and technical needs.

I believe digital transformation of cultural organisations works best when teams focus on their users – in product development and at the heart of their organisation.

My expertise and skills span digital strategy, product management, service design, user research and user experience.

With a background in start-ups and theatre producing, I love solving big problems, leading cross-functional teams and helping the culture sector navigate change.

I’m based in Gothenburg and work freelance.

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Work

From product development through to advising leadership teams, explore my past projects from across the cultural sector

Southbank Centre – agency product lead defining and delivering new website

National Theatre – agency product lead on new website for Black Plays Archive

Homepage of Black Plays Archive by the National Theatre — Launched in December 2023

Opera North – advising CEO on systems and processes for more efficient opera planning

Post it notes on a wall organised into a planning map — Delivered in December 2022

Sadler’s Wells – agency product lead on video-on-demand platform

Three characters from a filmed production of Little March Girl standing on a stage at night — Launched in December 2021

Liberal Democrats – defining customer-centric technical roadmap to win more voters

Royal Shakespeare Company –defining product budget for new service for schools

V&A – product manager on mused, new quiz-packed website for young people

Laptop, tablet and mobile displaying mused, an interactive quiz website created by Victoria and Albert Museum — Launched in September 2023

Royal Shakespeare Company – defining user-centric internal processes for digital projects

Shakespeare’s Globe – product lead on new Globe Player for easy-to-rent filmed shows

Screengrab of a promotional image for Globe Player, which appears on the Globe Player homepage — Launched in December 2021

V&A – producer on sound-led, immersive museum experience for young people

Group of 5 children standing over a glass cabinet looking at a Charles Dickens manuscript at Victoria and Albert Museum — Premiered in March 2019

Slovak National Theatre – new website development, leading discovery process and scoping

National Theatre – agency product lead defining and delivering new website

Mockups of the new National Theatre website and how the screens appear on desktop and mobile — Launched in January 2023

Substrakt – product lead on Viadukt, white-label product for easy booking experience

An online seating plan and basket page of Bridge Theatre displayed on a mobile phone — Delivered in May 2022

Royal Opera House – producer on world’s first hyper-reality opera Current, Rising

V&A – product manager on large-scale digital transformation project

Digital map of Victoria and Albert museum displayed on a mobile phone while being held up in the galleries in the museum — 20+ products launched in January 2017 - April 2019

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Find out more about me

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Services

Find out how I can help you with your digital project based on the stage you are currently at

Define

“How do we get the most out of our digital project?

Lead on user research and behaviour analysis to define your users’ needs
Understand and map out your organisational and operational needs and technical infrastructure
Articulate goals, what success looks like and translate insights into a defined project scope

Develop

“How do we set our digital project up for success?”

Audit workflows, assess digital capability and internal processes to ensure new project thrives
Define responsibilities and change management needed to meet project goals
Lead procurement process to find suitable design and technology suppliers

Deliver

“How do we user test and launch our digital project?”

Oversee delivery with a product team and suppliers through to product launch
Lead on user, usability and accessibility testing to ensure product meets user needs
Define and prioritise future releases and produce relevant product documentation

Drive value

“How do we continue improving our digital project?”

Audit current digital products, how they are used and operated and assess their value
Define and articulate digital strategy and create a product roadmap
Build a business case for proposed digital transformation to help secure funding

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Learnings, insights and stories from my work

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Hi, I’m Eva Liparova, a digital product leader for the cultural sector.