Hi, I’m Eva Liparova,
a digital product lead
for the cultural sector.

With nearly 20 years of experience, I help cultural organisations define, develop and deliver strategic digital services and products.

From websites and system integrations, online collections and video platforms, through to apps and virtual reality projects, I enjoy building products that meet user, business and technical needs.

I believe that a digital transformation works when teams truly focus on their users and commit to a culture change – in product development and at the heart of their organisation.

My expertise and skills span digital and product strategy, product management, service design, user research and user experience.

With a background in start-ups and theatre producing, I love solving big problems, leading cross-functional teams and helping the culture sector navigate change.

I’m based in Gothenburg and work freelance.

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Book a free 30 min call with me

 

Work

From product delivery through to advising leadership teams, explore my past projects from across the cultural sector


Southbank Centre – agency product lead defining and delivering new website

Launched in August 2024


National Theatre – agency product lead on new website for Black Plays Archive

Homepage of Black Plays Archive by the National Theatre

Launched in December 2023


Opera North – advising CEO on defining a new process for more efficient opera planning

Post it notes on a wall organised into a planning map

Delivered in December 2022


Sadler’s Wells – agency product lead on video-on-demand platform

Three characters from a filmed production of Little March Girl standing on a stage at night

Launched in December 2021


Liberal Democrats – defining customer-centric technical roadmap to win more voters

Delivered in April 2021

Royal Shakespeare Company –defining product budget for new digital service for schools

Delivered in June 2024


V&A – product manager on mused, new quiz-packed website for young people

Laptop, tablet and mobile displaying mused, an interactive quiz website created by Victoria and Albert Museum

Launched in September 2023


Royal Shakespeare Company – defining missing capabilities for digital projects delivery

Delivered in September 2022


Shakespeare’s Globe – product lead on new Globe Player for easy-to-rent filmed shows

Screengrab of a promotional image for Globe Player, which appears on the Globe Player homepage

Launched in December 2021


V&A – producer on sound-led, immersive museum experience for young people

Group of 5 children standing over a glass cabinet looking at a Charles Dickens manuscript at Victoria and Albert Museum

Premiered in March 2019

Slovak National Theatre – leading discovery process and scoping for new website

Delivered in February 2024


National Theatre – agency product lead defining and delivering new website

Mockups of the new National Theatre website and how the screens appear on desktop and mobile

Launched in January 2023


Substrakt – product lead on Viadukt, white-label product for easy booking experience

An online seating plan and basket page of Bridge Theatre displayed on a mobile phone

Delivered in May 2022


Royal Opera House – producer on world’s first hyper-reality opera Current, Rising

Premiered in May 2021


V&A – product manager on large-scale digital transformation project

Digital map of Victoria and Albert museum displayed on a mobile phone while being held up in the galleries in the museum

20+ products launched in January 2017 - April 2019

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Find out more about me

Services

Find out how I can help you based on the current stage of your digital project

 

Define

“How do we get the most out of the digital project?

  • Conduct user, stakeholder and technical research

  • Define project needs and what success looks like

  • Cost project and build business case for project

Develop

“How do we set the digital project up for success?”

  • Audit internal workflows and team capabilities

  • Lead vendor procurement process

  • Articulate and prioritise project scope

 
 

Deliver

“How do ensure the digital project delivers impact?”

  • Oversee delivery with internal or external teams

  • Lead usability and accessibility testing

  • Define new workflows and manage internal change

Drive value

“How do we continue growing the digital project?”

  • Assess product use and impact

  • Create prioritised product roadmap

  • Propose digital infrastructure improvements

 
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Learnings, insights and stories from my work

Clients