Hi, I’m Eva Liparova,
a digital product leader
for the cultural sector.

With over 15 years of experience, I help cultural organisations define, develop and deliver strategic and easy-to-use digital services.

From websites and system integrations, online collections and video platforms, through to virtual reality projects, I enjoy building products and services that meet user, business and technical needs.

I believe digital transformation of cultural organisations works best when teams focus on their users – in product development and at the heart of their organisation.

My expertise and skills span digital strategy, product management, service design, user research and user experience.

With a background in start-ups and theatre producing, I love solving big problems, leading cross-functional teams and helping the culture sector navigate change.

I’m based in Gothenburg and work freelance.

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Book a free 30 min call with me

 

Work

From product development through to advising leadership teams, explore my past projects from across the cultural sector


Southbank Centre – agency product lead defining and delivering new website

Launched in August 2024


National Theatre – agency product lead on new website for Black Plays Archive

Homepage of Black Plays Archive by the National Theatre

Launched in December 2023


Opera North – advising CEO on systems and processes for more efficient opera planning

Post it notes on a wall organised into a planning map

Delivered in December 2022


Sadler’s Wells – agency product lead on video-on-demand platform

Three characters from a filmed production of Little March Girl standing on a stage at night

Launched in December 2021


Liberal Democrats – defining customer-centric technical roadmap to win more voters

Delivered in April 2021

Royal Shakespeare Company –defining product budget for new service for schools

Delivered in June 2024


V&A – product manager on mused, new quiz-packed website for young people

Laptop, tablet and mobile displaying mused, an interactive quiz website created by Victoria and Albert Museum

Launched in September 2023


Royal Shakespeare Company – defining user-centric internal processes for digital projects

Delivered in September 2022


Shakespeare’s Globe – product lead on new Globe Player for easy-to-rent filmed shows

Screengrab of a promotional image for Globe Player, which appears on the Globe Player homepage

Launched in December 2021


V&A – producer on sound-led, immersive museum experience for young people

Group of 5 children standing over a glass cabinet looking at a Charles Dickens manuscript at Victoria and Albert Museum

Premiered in March 2019

Slovak National Theatre – new website development, leading discovery process and scoping

Delivered in February 2024


National Theatre – agency product lead defining and delivering new website

Mockups of the new National Theatre website and how the screens appear on desktop and mobile

Launched in January 2023


Substrakt – product lead on Viadukt, white-label product for easy booking experience

An online seating plan and basket page of Bridge Theatre displayed on a mobile phone

Delivered in May 2022


Royal Opera House – producer on world’s first hyper-reality opera Current, Rising

Premiered in May 2021


V&A – product manager on large-scale digital transformation project

Digital map of Victoria and Albert museum displayed on a mobile phone while being held up in the galleries in the museum

20+ products launched in January 2017 - April 2019

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Find out more about me

Services

Find out how I can help you with your digital project based on the stage you are currently at

 

Define

“How do we get the most out of our digital project?

  • Lead on user research and behaviour analysis to define your users’ needs

  • Understand and map out your organisational and operational needs and technical infrastructure

  • Articulate goals, what success looks like and translate insights into a defined project scope

Develop

“How do we set our digital project up for success?”

  • Audit workflows, assess digital capability and internal processes to ensure new project thrives

  • Define responsibilities and change management needed to meet project goals

  • Lead procurement process to find suitable design and technology suppliers

 
 

Deliver

“How do we user test and launch our digital project?”

  • Oversee delivery with a product team and suppliers through to product launch

  • Lead on user, usability and accessibility testing to ensure product meets user needs

  • Define and prioritise future releases and produce relevant product documentation

Drive value

“How do we continue improving our digital project?”

  • Audit current digital products, how they are used and operated and assess their value

  • Define and articulate digital strategy and create a product roadmap

  • Build a business case for proposed digital transformation to help secure funding

 
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Learnings, insights and stories from my work

Clients