Hi, I’m Eva Lipárová.

A freelance product lead driving digital change in the cultural sector.

I help cultural organisations define, develop and deliver great digital products and services.

I lead the development of digital products that serve users, meet business goals, and are built to last. My job is to translate your business and audience strategy into strategic product thinking.

I believe digital transformation works when teams embrace a shift; towards users, evidence-based insights, and a culture of collaboration and accountability at every level of the organisation.

I’m known for being clear, pragmatic and energetic, and I truly enjoy helping teams cut through complexity, make confident decisions and have some fun doing it.

I’m based in Gothenburg, Sweden.

Current%25252C%252BRising%252B-%252BCredit%252BFigment%252BProductions.jpg

Let’s chat – book a free 30-minute call
to discuss your project

Book intro call

 

Work

From discovery to delivery, roadmaps, budgets and mentoring – explore my work across the sector

Edinburgh International Festival – leading discovery for improved digital experience

Delivered in September 2025

Southbank Centre – agency product lead defining and delivering new website

Launched in August 2024

National Theatre – agency product lead on new website for Black Plays Archive

Homepage of Black Plays Archive by the National Theatre

Launched in December 2023

Opera North – advising CEO on defining new workflows for more efficient opera planning

Post it notes on a wall organised into a planning map

Delivered in December 2022

Sadler’s Wells – agency product lead on video-on-demand platform

Three characters from a filmed production of Little March Girl standing on a stage at night

Launched in December 2021

Liberal Democrats – defining voter-centric technical infrastructure roadmap

Delivered in April 2021

Royal Collection Trust – leading discovery, scope and UX direction for collections

Delivered in August 2025

Royal Shakespeare Company –defining product budget for new digital service for schools

Delivered in June 2024

V&A – product manager on mused, new quiz-packed website for young people

Laptop, tablet and mobile displaying mused, an interactive quiz website created by Victoria and Albert Museum

Launched in September 2023

Royal Shakespeare Company – defining missing capabilities to better deliver digital projects

Delivered in September 2022

Shakespeare’s Globe – product lead on new video-on-demand experience for filmed shows

Screengrab of a promotional image for Globe Player, which appears on the Globe Player homepage

Launched in December 2021

V&A – producer on sound-led, immersive museum experience for young people

Group of 5 children standing over a glass cabinet looking at a Charles Dickens manuscript at Victoria and Albert Museum

Premiered in March 2019

Bloomberg Philanthropies Digital Accelerator Programme – freelance advisor/ mentor

Since September 2024

Slovak National Theatre – leading discovery process and scoping for new website

Delivered in February 2024

National Theatre – agency product lead defining and delivering new website

Mockups of the new National Theatre website and how the screens appear on desktop and mobile

Launched in January 2023

Substrakt – product lead on Viadukt, white-label product for easy booking experience

An online seating plan and basket page of Bridge Theatre displayed on a mobile phone

Delivered in May 2022

Royal Opera House – producer on lockdown-produced, virtual reality opera Current, Rising

Premiered in May 2021

V&A – product manager on large-scale digital transformation project

Digital map of Victoria and Albert museum displayed on a mobile phone while being held up in the galleries in the museum

20+ products launched in January 2017 - April 2019

Current, Rising Sea - Credit Figment Productions.jpg

Learn more about
my background and experience

Learn more about me

Services

Discover how I can support you at every stage of your digital project

 

Define

“How do we maximise the impact of the digital project?

  • Conduct user, stakeholder, and technical research

  • Define project goals and establish success metrics

  • Estimate costs and build a strong business case

Develop

“How do we set the digital project up for success?”

  • Audit internal workflows and team capabilities

  • Lead the vendor procurement process

  • Define and prioritise project scope

 
 

Deliver

“How do we deliver the digital project on target?”

  • Oversee delivery with internal or external teams

  • Lead usability and accessibility testing

  • Define new workflows and manage internal change

Drive value

“How do we continue growing the digital project?”

  • Assess product usage and impact

  • Create a prioritised product roadmap

  • Recommend digital infrastructure improvements

 
Current+Rising+-+Scene+Sketch+1+by+Joanna+Scotcher.jpg

News, lessons learned and practical insights
from my past projects

Read my blog

Clients