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Why we need a standard for non-verbal feedback online

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Why we need a standard for non-verbal feedback online

In a world where we constantly shift between being offline and online, there seems to be a standard missing.

Though time on page, clicks, open rates, shares and commenting can determine engagement, none of these tools truly enable people to express how they actually feel about online content.

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Why artists probably don't give a crap about your brand

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Why artists probably don't give a crap about your brand

An incredible young mind made a sold-out show – crowdsourced from over 100 people on the internet – that moved me like an unexpectedly great conversation with a stranger.

This is the story of how me as a marketer realised I’d totally got the wrong end of the stick.

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Users are dead or why it's time get curious about actual people

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Users are dead or why it's time get curious about actual people

I’m the head of marketing at an email start-up. Like many, we send out newsletters to our community. Ours often features shoulder pads, badgers and Michael Bolton.

The point is, I hate ‘users’ and ‘sign-ups’. But I really, really like people. At Paperfold, we decided to build our community as people. Here’s how.

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Why sharing private data just isn’t cool anymore

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Why sharing private data just isn’t cool anymore

Snapchat turns down a $2 billion cash offer from Facebook. Google makes $16.8 billion in annual revenue via our emails. Facebook buys WhatsApp at $19 billion.

We are seeing a massive shift towards a trend in private, anonymised and disappearing communication. This is a call to action.